Vpliv socialnih omrežij na blagovne znamke in njihove porabnike : zaključna strokovna naloga visoke poslovne šole

Kastelic, Maja (author), Bodlaj, Mateja (mentor)

• Language: Slovenian
• Keywords: blagovne znamke, image, identiteta podjetja, premoženje, socialne mreže, vedenje potrošnikov, odločanje, nakup, raziskave, analiza
• Work type: Undergraduate thesis
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Kastelic]
• Year: 2011
• PID: 20.500.12556/RUL-15536
• UDC: 339.138
• COBISS.SI-ID: 20323558
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: trademarks, image, corporate identity, property, social network, consumer behaviour, decision making, purchasing, research, analysis