Vpliv pospeševanja prodaje na odločitev o nakupu določene blagovne znamke tekaških copat : magistrsko delo

Vene, Nataša (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, pospeševanje prodaje, vedenje potrošnikov, nakup, odločanje, vedenje potrošnikov, blagovne znamke
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: N. Vene
• Year: 2024
• Number of pages: III, 50, 10 str.
• PID: 20.500.12556/RUL-155231
• UDC: 339.138
• COBISS.SI-ID: 187620867
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: The impact of sales promotion on the decision to buy a certain brand of running shoes
• Keywords: marketing, sales promotion, consumer behaviour, purchasing, decision making, consumer behaviour, brands