Analiza zadovoljstva, zaupanja in zvestobe generacije Y pri spletnem nakupovanju : magistrsko delo

Angelov, Trajche (author), Manfreda, Anton (mentor), Vida, Irena (comentor)

• Language: Slovenian
• Keywords: trženje, vedenje potrošnikov, nakup, odločanje, spletna prodaja, zadovoljstvo, lojalnost, zaupanje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Angelov
• Year: 2023
• Number of pages: III, 58, 4 str.
• PID: 20.500.12556/RUL-155203
• UDC: 366
• COBISS.SI-ID: 186205955
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: An analysis of satisfaction, trust and loyalty of the generation Y in online shopping
• Keywords: marketing, consumer behaviour, purchasing, decision making, online shopping, satisfaction, loyalty, trust