Porabnikovo zaznavanje in naklonjenost digitalnemu trženju in spletnemu nakupovanju : magistrsko delo

Babič, Tjaša (author), Konečnik Ruzzier, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, vedenje potrošnikov, nakup, odločanje, spletna trgovina, poslovno komuniciranje, odnosi s strankami
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Babič
• Year: 2023
• Number of pages: III, 57, 6 str.
• PID: 20.500.12556/RUL-155198
• UDC: 339.138
• COBISS.SI-ID: 186027779
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: Consumer perception and preference for digital marketing and online shopping
• Keywords: marketing, electronic marketing, consumer behaviour, purchasing, decision making, online shopping, business communication, customer relationship