Komuniciranje in motiviranje zaposlenih za vpeljavo nove prodajne strategije : raziskava na primeru slovenske zavarovalnice : skupinsko magistrsko delo

Dojčinovič, Danijela (author), Ladan Gnidovec, Blanka (author), Žnidaršič, Jana (mentor)

• Language: Slovenian
• Keywords: Slovenija, zavarovalstvo, novi proizvodi, prodaja, strategija, kadri, motiviranje, komuniciranje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: D. Dojčinović, B. Ladan Gnidovec
• Year: 2023
• Number of pages: III, 90, 1 str.
• PID: 20.500.12556/RUL-155196
• UDC: 005.57
• COBISS.SI-ID: 186011651
• Publication date in RUL: 21.03.2024

Secondary language

• Language: English
• Title: Communication and motivation of employees for the introduction of a new sales strategy : the case of Slovenian insurance company
• Keywords: Slovenia, insurance, new products, sales, strategy, personnel, motivation, communications