Consumer-brand relationship in direct-to-consumer business model : master's thesis

Oplotnik, Petja (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, direct marketing, brands, consumer, business model, business communication, research, analysis
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: P. Oplotnik
• Year: 2023
• Number of pages: III, 51, 32 str.
• PID: 20.500.12556/RUL-155164
• UDC: 339.138
• COBISS.SI-ID: 183607043
• Publication date in RUL: 21.03.2024

Secondary language

• Language: Slovenian
• Title: Razmerje znamka-potrošnik v poslovnem modelu neposredne prodaje potrošniku
• Keywords: trženje, direktno trženje, blagovne znamke, potrošnik, poslovni model, poslovno komuniciranje, raziskave, analiza