The thesis aimed to develop a corporate identity for a company that meets the requirements of the client, Mr Boris Jerele, the owner and managing director of the newly founded company Turizem Jerele in Šentjernej, which also includes the Glamping Jerele brand. The thesis shows the entire process of creating and designing an integrated corporate identity for a company that visually represents a carefree holiday in nature. The main goal in designing the overall corporate identity of Glamping Jerela was to ensure a higher recognition value of the brand both in Slovenia and abroad.
The thesis is divided into a theoretical part and an experimental part with results and a discussion. In the theoretical part, we focussed on the definition of the term corporate identity and the elements that are in one way or another associated it. To this end, the most important elements of the general corporate identity, such as the logo, colorus, typography, etc., were examined in more detail.
The company Glamping Jerele is presented in the experimental part with results and discussion. We have presented the process of creating a corporate identity from the sketch to the final result. In addition to the basic elements (logo, business card), we also created some promotional materials – flyers, posters, social media and T-shirts.
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