In this master’s thesis, the author explores the relationship between youth and food, with special attention placed on the intersection of digitalization and heritage. Through interviews, participant observation, and digital ethnography, she examines the influence of social media on food decision-making. She recognizes the importance of the dynamics of globalization and digitalization, highlighting the role of content creators in shaping young people's attitudes toward food heritage. The author analyses the different ways of acquiring and transmitting knowledge about food. In this context, she emphasizes the importance of navigating between the values of heritage and the convenience of digital technologies. In the third chapter, she explores the impact of social media on the expression and transformation of tastes, identifying the contributing factors in this process. Furthermore, she highlights the significance of heritage, connecting it to the concept of home, and based on this, she recognizes the search for specific tastes, their recreation through personal interpretations, and hybridizations as unique processes of heritagization.
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