Analiza odnosa študentov do subliminalnega oglaševanja : zaključna strokovna naloga visoke poslovne šole

Štucin, Anja (author), Slavec Gomezel, Alenka (mentor)

• Language: Slovenian
• Keywords: trženje, oglaševanje, etika, vedenje potrošnikov, psihologija potrošnika, raziskave, študenti, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: A. Štucin
• Year: 2023
• Number of pages: II, 29, 9 str.
• PID: 20.500.12556/RUL-154674
• UDC: 659.1
• COBISS.SI-ID: 181989379
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: An analysis of students' attitudes towards subliminal advertising
• Keywords: marketing, advertising, ethics, consumer behaviour, consumer psychology, research, students, analysis