The development of 360-degree digital marketing strategy and its key touchpoints : the case of authentic beauty concept brand : master's thesis

Zver Siječić, Tjaša (author), Pfajfar, Gregor (mentor)

• Language: English
• Keywords: marketing, marketing strategy, electronic marketing, advertising, consumer behaviour, brands, social networks, case study
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: T. Zver Siječić
• Year: 2023
• Number of pages: VI, 103, 14 str.
• PID: 20.500.12556/RUL-154666
• UDC: 339.138
• COBISS.SI-ID: 181788163
• Publication date in RUL: 23.02.2024

Secondary language

• Language: Slovenian
• Title: Razvoj 360-stopinjske digitalne trženjske strategije in njenih ključnih stičnih točk : primer blagovne znamke Authentic Beauty Concept
• Keywords: trženje, strategija trženja, elektronsko trženje, oglaševanje, vedenje potrošnikov, blagovne znamke, družbena omrežja, študija primera