Razvoj trženjske strategije nogometnega kluba Arsenal na kitajskem trgu : magistrsko delo

Steklačič, Klemen (author), Zalaznik, Maja (mentor)

• Language: Slovenian
• Keywords: trženje, blagovne znamke, strategija trženja, razvoj, cilj, poslovno komuniciranje, primeri, šport
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: K. Steklačič
• Year: 2023
• Number of pages: IV, 67 str.
• PID: 20.500.12556/RUL-154642
• UDC: 339.138
• COBISS.SI-ID: 179282435
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: The development of marketing strategy of football club arsenal on Chinese market
• Keywords: marketing, brands, marketing strategy, development, goal, business communication, cases, sports