Segmentacija spletnih kupcev živil : magistrsko delo

Hribšek, Rok (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, prodaja, spletna trgovina, prehrana, vedenje potrošnikov, nakup, odločanje, raziskave, analiza
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: R. Hribšek
• Year: 2023
• Number of pages: III, 53, 18 str.
• PID: 20.500.12556/RUL-154633
• UDC: 366
• COBISS.SI-ID: 178690819
• Publication date in RUL: 23.02.2024

Secondary language

• Language: English
• Title: A segmentation analysis of online grocery shoppers
• Keywords: marketing, sales, online shopping, nutrition, consumer behaviour, purchasing, decision making, research, analysis