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Trženjsko komuniciranje osebnosti blagovne znamke in zaznavanje njenega premoženja na družbenem omrežju TikTok : skupinsko magistrsko delo
ID Kečanović, Hana (Author), ID Žmuc, Matic (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/kecanovic5166-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, družbena omrežja, osebnost, blagovne znamke, premoženje, poslovno komuniciranje, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[H. Kečanović, M. Žmuc]
Year:2023
Number of pages:V, 102, 51 str.
PID:20.500.12556/RUL-153884 This link opens in a new window
UDC:339.138
COBISS.SI-ID:171311363 This link opens in a new window
Publication date in RUL:17.01.2024
Views:192
Downloads:33
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Secondary language

Language:English
Title:Marketing communication of brand personality and perception of brand equity on social network TikTok
Keywords:marketing, social networks, personality, brands, property, business communications, research, analysis

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