Sprejemanje mobilnega trženja s strani porabnikov : zaključna strokovna naloga visoke poslovne šole

Koderman, Tjaša (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, elektronska pošta, mobilna telefonija, družbena omrežja, potrošnik, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [T. Koderman]
• Year: 2023
• Number of pages: II, 22, 11 str.
• PID: 20.500.12556/RUL-153781
• UDC: 339.138
• COBISS.SI-ID: 167625731
• Publication date in RUL: 18.01.2024

KODERMAN, Tjaša, 2023, Sprejemanje mobilnega trženja s strani porabnikov : zaključna strokovna naloga visoke poslovne šole [online]. Bachelor’s thesis. Ljubljana : T. Koderman. [Accessed 17 April 2025]. Retrieved from: http://www.cek.ef.uni-lj.si/vps_diplome/koderman2207.pdf

Secondary language

• Language: English
• Title: Acceptance of mobile marketing among consumers
• Keywords: marketing, electronic marketing, electronic mail, mobile telephony, social networks, consumer, research, analysis