Consumers' response to Search Engine Marketing : generational biases : master's thesis

Consumers' response to Search Engine Marketing : generational biases : master's thesis
ID Keleshovska, Monika (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/keleshovska5107-B.pdf This link opens in a new window

Language:	English
Keywords:	marketing, electronic marketing, consumer behaviour, generation gap, consumer psychology, research, analysis
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EF - School of Economics and Business
Place of publishing:	Ljubljana
Publisher:	[M. Keleshovska]
Year:	2023
Number of pages:	III, 59, 35 str
PID:	20.500.12556/RUL-153776
UDC:	366
COBISS.SI-ID:	167333123
Publication date in RUL:	18.01.2024
Views:	613
Downloads:	31
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Secondary language

Language:	Slovenian
Keywords:	trženje, elektronsko trženje, vedenje potrošnikov, medgeneracijske razlike, psihologija potrošnika, raziskave, analiza

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