In my master's thesis, I present the development of an artistic movement that uses its works to raise awareness of and advocate for the environment. In the first part of the thesis, I explore the definition of environmental art and the historical events that sparked environmental activism within the realm of art. Subsequently, we delve into the concept of conceptual art and various subgenres of environmental art. I also discuss ways in which art can be more sustainable and what are the approaches used by ecological artists. Towards the end of the theoretical discussion, I introduce a selection of artistic projects as examples of environmental activism through art. In the practical section of the thesis, I introduce an original project titled Advertisements of the Future. This is a short film that delves into the world of advertising in the future. Through a series of ads, I have researched and attempted to depict a new reality that awaits us if we do not start addressing the environmental crisis more effectively. This project serves as a concrete example of artistic awareness of environmental threats.
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