Produkcija predstavitvenega videa podjetja Beitulai

Anžič, Kristina (avtor), Lazar, Mihael (mentor)

V diplomskem delu je predstavljena produkcija izdelave predstavitvenega videa za podjetje Beitulai. Pri izdelavi videa smo stremeli k temu, da bi bil namenjen tako bodočim zaposlenim za prikaz postopka ter dela v delavnici podjetja kot tudi morebitnim kupcem produktov. V teoretičnem delu so predstavljeni običajni koraki skozi celotno produkcijo izdelave kateregakoli videa ali filma. Predprodukcija je prvi korak, v katerem so izdelani sinopsis (kratek opis dogajanja v videu/filmu), scenarij (podrobneje opisan posamezen kader), snemalna knjiga (prikaz kadrov ter dogajanja s skico in kratkim opisom) in snemalni načrt (podroben načrt "kje, kdo, kaj"). Sledi korak produkcije, ki zajema snemanje videa. Zadnji korak pa je postprodukcija, ki zajema oblikovanje pridobljenega materiala, kjer izberemo primerne posnetke in urejamo kadre glede na dolžino ter dodajamo glasbo in zvočne učinke. Za izvajanje celotnega procesa produkcije smo poleg tehnoloških naprav (Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator in PC-Designer) potrebovali tudi šiviljske pripomočke, s katerimi smo na koncu prišli do želenih rezultatov. Tekom izvedbe produkcije celotnega procesa so se nekateri elementi nekoliko spreminjali, saj so se morali zaradi okoliščin pri snemanju nekateri koraki preoblikovati, čemur je sledila sprememba scenarija ter snemalne knjige. Kljub trudu video ni tako kakovosten, kot bi lahko bil, zaradi pomanjkanja profesionalne snemalne opreme. V montaži se je pojavil problem pri stabiliziranju nekaterih kadrov, saj zaradi hitrih gibov učinek stabilizatorja ni pravilno deloval in je bil zato odstranjen. Nam zelo pomembno končno spoznanje je, da četudi pri ustvarjanju nimamo dostopa do profesionalne opreme, vseeno lahko ustvarimo zabaven in dopadljiv predstavitveni video. Za konec smo izvedli intervju s strokovnjakom, s čimer smo prejeli vpogled v profesionalno delo in smernice za izboljšanje našega dela v prihodnosti.

• Jezik: Slovenski jezik
• Ključne besede: video produkcija, predstavitveni video, snemanje, montaža
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2023
• PID: 20.500.12556/RUL-151795
• Datum objave v RUL: 20.10.2023

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Production of a presentation video for Beitulai company

Izvleček

The thesis presented the production of a presentation video for the company Beitulai. The goal of the video was to aim both at future employees by showing the process and work in the company's workshop, as well as at people who want to buy the products. The theoretical part presents the necessary steps that are carried out in the entire production of making any video or film, which includes pre-production, which is the first step that includes a synopsis (a brief description of what is happening in the video/film), a script (a more detailed description individual shot), storyboard (display of shots and events with a sketch and short description) and film plan (the detailed plan of "where, who, what"). The next step is production, which includes video recording. The last step is post-production, which includes editing the obtained material, adding music or sound effects, selecting suitable clips and editing frames according to length. In order to carry out the entire production process, we needed, in addition to technological devices (Adobe After Effects, Adobe Premiere Pro, Adobe Illustrator in PC-Designer), also sewing accessories, with which we achieved the obtained and desired results. During the actual execution of the production of the whole process, some elements changed a little because, due to the circumstances of the recording, some steps had to be changed, followed by a change of the script and the recording book. Due to the lack of professional recording equipment, the video itself is not as good as it could be, but we gave our best. In editing, there was a problem with the stabilization of some frames because, due to fast movements, the effect of the stabilizer did not work correctly and was therefore removed. The main thing found in the end was that even if there is no access to professional equipment, a very entertaining and good presentation video can still be created. For the end, we conducted an interview with an expert, which gave us insight into professional work and guidelines for improving our products in the future.

• Ključne besede: video production, presentation video, recording, editing