Stališča do spletnega oglaševanja in vpliv na vedenje mladih : doktorska disertacija

Fornazarič, Milena (author), Žabkar, Vesna (mentor)

• Language: Slovenian
• Keywords: trženje, elektronsko trženje, informacijska tehnologija, Internet, mladina, otroci, oglas, trendi, raziskave, analiza
• Work type: Dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Fornazarič]
• Year: 2011
• Number of pages: VI, 211 str.
• PID: 20.500.12556/RUL-15159
• UDC: 659.1
• COBISS.SI-ID: 20088806
• Publication date in RUL: 11.07.2014

Secondary language

• Language: English
• Keywords: marketing, electronic marketing, information technology, Internet, youth, children, advertisement, trends, research, analysis