In the first part of my thesis, I focused on the history of the horizontal format and the key milestones that marked it. I focused on the field of film, framing and editing, as I consider them to be of key importance in creating a story within a vertical format. In the following, I devoted myself to the beginnings, changes and use of vertical video as a means of visual communication, introduced by digital technology with the arrival of the smartphone and social networks. In the final part, I presented the course of the practical work and touched on the challenges I faced. The lightning speed of technology development and the relative youth of vertical video led me to obtain information and professional articles also available on the Internet. I have created my thinking with the help of my own experiences from the period of the last ten years, since I have been actively working and participating in projects related to the field of television and video production.
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