Sprememba vedenja porabnikov na trgu prehranskih dopolnil zaradi svetovne gospodarske krize : primer Krke d.d.

Hrlec Gorše, Maja (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, nakup, odločanje, vedenje potrošnikov, okolje, osebnost, kultura, psihologija, case study, podjetje, Krka
• Work type: Bachelor thesis/paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Hrlec]
• Year: 2010
• Number of pages: II, 6, 4 str.
• PID: 20.500.12556/RUL-15128
• UDC: 339.13
• COBISS.SI-ID: 20010982
• Publication date in RUL: 11.07.2014

Secondary language

• Language: Unknown
• Keywords: marketing, purchasing, decision making, consumer behaviour, environment, personality, culture, psychology, case study, enterprises