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Primerjava rezultatov odprtega in polodprtega pristopa razvrščanja kartončkov pri raziskovanju globine in širine navigacijskega menija na spletnem mestu podjetja Metis d. o. o. : magistrsko delo
ID Črv, Tjaša (Author), ID Petrovčič, Andraž (Mentor) More about this mentor... This link opens in a new window

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Abstract
Pri iskanju informacij na spletnem mestu ima pomembno vlogo informacijska arhitektura in hierarhični navigacijski meni vsebin. Razmerje med globino (število ravni) in širino (število kategorij na posamezni ravni) navigacijskega menija vpliva na uspešnost in učinkovitost iskanja. Za organizacijo vsebin ter oblikovanje informacijske arhitekture in navigacijskih menijev se pogosto uporablja metoda razvrščanja kartončkov, kjer udeleženci vsebine razvrščajo v skladu s svojim miselnim modelom. V magistrskem delu smo raziskovali odprti in polodprti pristop razvrščanja kartončkov na način, da smo primerjali rezultate oblikovanih hierarhij med pristopoma glede na število ravni v globino, število kategorij (širino) na posamezni ravni in delež nerazporejenih vsebinskih elementov. Zanimalo nas je tudi, kolikšen delež udeležencev bo pri polodprtem razvrščanju, kjer sta bili podani dve kategoriji na prvi ravni, spremenil kategorije. Rezultati nakazujejo, da so udeleženci pri odprtem pristopu razvrščanja kartončkov v povprečju oblikovali bolj široke in plitke menije, ki so po priporočilih za oblikovanje menijev in preteklih študijah načeloma bolj učinkoviti kot globlji in ožji meniji, ki smo jih pridobili s polodprtim pristopom.

Language:Slovenian
Keywords:informacijska arhitektura, navigacijski meni, razvrščanje kartončkov, spletni dizajn, uporabniška izkušnja
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FDV - Faculty of Social Sciences
Place of publishing:Ljubljana
Publisher:T. Črv
Year:2023
Number of pages:79 str.
PID:20.500.12556/RUL-150835 This link opens in a new window
UDC:303:004.738.5(043.2)
COBISS.SI-ID:166319107 This link opens in a new window
Publication date in RUL:24.09.2023
Views:995
Downloads:102
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Secondary language

Language:English
Title:Comparing the results of an open and semi-open card sorting approach in exploring the depth and breadth of the navigation menu on the Metis d. o. o. website
Abstract:
Information architecture and hierarchical content navigation menu play an important role when searching for information on a website. The trade-off between the depth (number of levels) and breadth (number of categories at each level) of the navigation menu affects the performance and efficiency of the user search process. The card sorting method, where participants group the content according to their mental models, is often used for content organization and the design of information architecture and navigation menus. In this master’s thesis, we investigated the open and semi-open approach of card sorting, comparing the results of the formed hierarchies between the two approaches according to the number of levels (depth), the number of categories at each level (breadth) and the proportion of unarranged content elements. In addition, we asserted the proportion of participants who made a category change in the semi-open classification, where two categories were given on the first level. The results showed that participants in the open card sorting approach on average created wider and shallower menus, which, according to menu design recommendations and prior studies, are in principle more effective than the deeper and narrower menus obtained with the semi-open approach.

Keywords:information architecture, navigation menu, card sorting, web design, user experience

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