The thesis deals with the analysis of metaphors in the book »Mein Kampf« (My Struggle) for political purposes, with the aim of electing Adolf Hitler. In the work, metaphors are analyzed through Max Black's interaction theory. Metaphors are the result of complex combinations of various factors, generally resulting from social, economic, war and cultural changes. The main motifs of the metaphors include anti-Semitism, elements of Nazi ideology, expansionism and the expansion of Lebensraum (living space) and the portrayal of the Aryan race as a superior race. The metaphors depict the aspirations, desires, emotions and personal beliefs of Adolf Hitler. The work was created with the purpose of persuasion and appeals to emotions and reinforces people's preconceived beliefs, prejudices and stereotypes. Metaphors inform and structure thinking. In both the classical and interactionist views of metaphor, reality is seen ontologically as objective. It is considered to be something that lies outside the narrative, that descriptively refers to the world, that is beyond the reach of discursive structures and is ontologically fundamental. Metaphor as discourse not only explains the world, but also shapes it through discourse. The result of Hitler's ideas was World War II, which lasted six years and claimed 50 million lives.
|
