In the bachelor’s thesis, we learned more about the work of personal assistance. During the entire process, we established communication and cooperation with the customer and her co-founder of the institute. We got to know the mission and vision of their work. We got to know the target group and studied its characteristics and needs. We were also interested in what limitations, in terms of visual perception, we might encounter this target audience. Taking into account what we learned during the research, we have prepared some elements of the visual identity of Institute Babi Iva which will serve as a tool for their unified communication and recognition.
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