Combatting climate change through message framing? : a real behavior experiment on voluntary carbon offsetting

Ropret Homar, Aja (avtor), Knežević Cvelbar, Ljubica (avtor)

Findings from behavioral economics suggest the currently low take-up of voluntary carbon offsets (VCOs) could be increased by changing the way choices are presented. In this article, we lean on prospect theory to test the effect of loss framing on air traveler's VCO behavior and whether this contrasts with attitudes and behavioral intentions. Borrowing from experimental economics, we conduct an incentive-compatible online experiment with a real-effort task. We find that under certain conditions a loss-framed VCO message leads to higher likelihood of offsetting, indicating some presence of loss aversion. The results also reveal a substantial attitude-behavior gap and intention-behavior gap, previously postulated to be particularly strong in the tourism setting but not yet quantified. Importantly, 28% of participants with a negative attitude toward VCOs chose to offset nonetheless, indicating positive attitudes are not a pre-requisite for behavior, as hitherto stipulated. Practical, theoretical, and methodological implications of the findings are discussed.

• Jezik: Angleški jezik
• Ključne besede: tourism, environment, consumer behaviour, sustainable development, loss framing, voluntary carbon offsets, pro-environmental behavior, attitude-behavior gap, online experiment
• Vrsta gradiva: Članek v reviji
• Tipologija: 1.01 - Izvirni znanstveni članek
• Organizacija: EF - Ekonomska fakulteta
• Status publikacije: Objavljeno
• Različica publikacije: Objavljena publikacija
• Leto izida: 2024
• Št. strani: Str. 883–903
• Številčenje: Vol. 63, iss. 4
• PID: 20.500.12556/RUL-149240
• UDK: 338.48
• ISSN pri članku: 0047-2875
• DOI: 10.1177/00472875231179400
• COBISS.SI-ID: 155243267
• Datum objave v RUL: 05.09.2023

Gradivo je del revije

• Naslov: Journal of travel research
• Skrajšan naslov: J. travel res.
• Založnik: SAGE, Travel and Tourism Research Association
• ISSN: 0047-2875
• COBISS.SI-ID: 31206

Licence

• Licenca: CC BY-NC 4.0, Creative Commons Priznanje avtorstva-Nekomercialno 4.0 Mednarodna
• Povezava: http://creativecommons.org/licenses/by-nc/4.0/deed.sl
• Opis: Licenca Creative Commons, ki prepoveduje komercialno uporabo, vendar uporabniki ne rabijo upravljati materialnih avtorskih pravic na izpeljanih delih z enako licenco.

Sekundarni jezik

• Jezik: Slovenski jezik
• Ključne besede: turizem, okolje, vedenje potrošnikov, trajnostni razvoj