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The interplay between social commerce and social media marketing strategy development : a case from the outdoor industry : master's thesis
ID
Bizjak, Anika
(
Author
),
ID
Pfajfar, Gregor
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/magister/bizjak5055-B.pdf
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Language:
English
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[A. Bizjak]
Year:
2023
Number of pages:
78, 5 str.
PID:
20.500.12556/RUL-148876
UDC:
339.138
COBISS.SI-ID:
162424323
Publication date in RUL:
01.09.2023
Views:
501
Downloads:
45
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Secondary language
Language:
Slovenian
Title:
Povezava med prodajo preko družbenih omrežij in razvojem trženjske strategije za družbena omrežja: primer panoge z oblačili in ostalimi izdelki za zunanje aktivnosti
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