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Pomen etike pri trženjskem komuniciranju v kozmetični industriji : magistrsko delo
ID Vuk Toman, Ana (Author), ID Culiberg, Barbara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/vuk_toman5070-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, kozmetika, etika, oglaševanje, regulacija, vedenje potrošnikov, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Vuk Toman]
Year:2023
Number of pages:V, 53, 8 str.
PID:20.500.12556/RUL-148857 This link opens in a new window
UDC:339.138
COBISS.SI-ID:159816707 This link opens in a new window
Publication date in RUL:01.09.2023
Views:651
Downloads:36
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Secondary language

Language:English
Title:The role of ethics in marketing communication in the cosmetic industry
Keywords:marketing, cosmwtics, ethics, advertising, regulation, consumer behaviour, research, analysis

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