For the development of archaeology for the public, the most important changes are social, which have brought about different habits of the public, the development of processual archaeology and, in response to it, post-processual archaeology (Merriman 2004). Conceptual changes in archaeological theory followed the same social changes that also led to changes in museum theory. New museology proposes useful directions for museums in the future by utilizing more modern communication media and advocating for greater integration of museums into cultural and social environments. Interpretation and communication are fundamental to the contemporary museum. Until recently, archaeology in museums appeared only in the form of research on material culture, i.e., artifacts in the field of basic science, and only with the involvement of the public in archaeology and the spreading of interest in the public for the processes of discovery, preservation, and interpretation, has museum archaeology taken on not only educational, but also identity and developmental social tasks. Public archaeology does not have a unified definition because its tasks change according to the needs of a particular community and society and in collaboration with the public. Different communication models have developed accordingly, as different views on the way and purpose of public archaeology have emerged in different parts of the world. The use of information and communication technologies is playing an increasingly important role in museums. Cyber and virtual museums of the 21st century have a significant advantage in providing an enriched museum experience that decisively affects the emotional component of the visitor. The use of more advanced technologies such as holography offers possibilities not only for presenting heritage, but also for research, documentation, and comprehensive museum or heritage communication. Enriched reality, which combines elements of the real and digital worlds, is called augmented reality. The advantage of the hologram as an element of augmented reality is that it does not replace the physical object but enriches it with digital information. Selected examples of hologram implementation of heritage presented in situ or in museum environments represent important communication advantages and opportunities for presenting heritage.
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