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Umestitev zvezdnikov v trženjsko-komunikacijska sporočila podjetja kot (ne)preverjen recept za uspeh trženjsko-komunikacijske kampanje : diplomsko delo
ID Nimani, Gent (Author), ID Pfajfar, Gregor (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/nimani722.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, poslovno komuniciranje, oglas, osebnost, vedenje potrošnikov, odločanje, efektivnost, case study
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[G. Nimani]
Year:2010
Number of pages:28, 2 str.
PID:20.500.12556/RUL-14859 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19857638 This link opens in a new window
Publication date in RUL:11.07.2014
Views:784
Downloads:140
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Keywords:marketing, business communication, advertisement, personality, consumer behaviour, decision making, efficiency, case study

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