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Virusno trženjsko komuniciranje : čustva kot ključen dejavnik uspeha virusne komunikacijske kampanje
ID
Grom, Jerko
(
Author
),
ID
Žabkar, Vesna
(
Mentor
)
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URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/grom683.pdf
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Language:
Slovenian
Keywords:
trženje
,
poslovno komuniciranje
,
psihologija
,
strategija trženja
,
socialne mreže
,
informacijska tehnologija
,
analiza
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[J. Grom]
Year:
2010
Number of pages:
II, 25, 3 str.
PID:
20.500.12556/RUL-14812
UDC:
339.138
COBISS.SI-ID:
19818470
Publication date in RUL:
11.07.2014
Views:
1099
Downloads:
164
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
business communication
,
psychology
,
marketing strategy
,
social network
,
information technology
,
analysis
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