The range of web survey tools is very large, which makes finding the right tool difficult. This can be done by using online resources that collect lists of these tools, which is also the subject of this thesis. In this context, we first define the concepts related to web surveys, present the development of web survey tools and also the market for these tools. In the empirical part, we analyze the prices and functionality of the tools found on the Capterra and G2 aggregator lists, as well as the functional web survey tools from the WebSM list. We find that most of the tools offer functionalities in at least two packages. In the first (usually free) package, the options are very limited and usually do not include support for conditional statements. The second (or first paid) package is characterized by the fact that it usually includes support for advanced conditionals and an interface for format or design adjustments, but almost never includes an interface for language versions, which is also the most typical functionality of advanced packages. In addition to the business model, where functionalities are offered in packages, some tools also use a pricing model, in which the client is billed on the basis of the number of completed surveys, while the most advanced tools do not publish standardized prices, but instead make an offer according to the specificities of each client. In addition to limiting the functionality itself, some tools also limit the storage space for multimedia files in their packages.
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