To find out how social media is used in contemporary Slovenian folk-pop, the authors have conducted a semiological analysis of the social media activities of the six most popular folk-pop bands. Results show that the bands that are close to mainstream pop are more active than the ones that do not depart stylistically from the older Slovenian folk-pop. Regardless of these differences, all bands in the sample share an emphasis on community and partying: it seems that contemporary folk-pop remains committed to one of the most notable traditionalistic values, community, regardless of their hybridization with mainstream pop. Apparently, what matters is only that the community is partying hard.
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