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Minimalism as a new mode of consumption among millenials : master's thesis
ID Stoliarova, Anastasia (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/stoliarova4958-B.pdf This link opens in a new window

Language:English
Keywords:marketing, consumer behaviour, generation gap, purchase, decision making, trends research, analysis
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Stoliarova]
Year:2023
Number of pages:III, 52, 45 str.
PID:20.500.12556/RUL-147906 This link opens in a new window
UDC:366
COBISS.SI-ID:151277571 This link opens in a new window
Publication date in RUL:17.07.2023
Views:540
Downloads:72
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Secondary language

Language:Slovenian
Title:Minimalizem kot nov način potrošnje med milenijci
Keywords:trženje, vedenje potrošnikov, medgeneracijske razlike, nakup, odločanje, trendi, raziskave, analiza

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