Moral categorization of opportunists in cross-border interfirm relationships

Kadić-Maglajlić, Selma (author), Obadia, Claude (author), Vida, Irena (author), Robson, T. Matthew (author)

This study draws on theory of dyadic morality and categorization to disentangle opportunistic behaviors from the perception by their victim that leads to the moral categorization of the perpetrator as an opportunist. We show that it is this moral categorization, not the behaviors, that determines the trust beliefs of the victim. Further, the effect of psychic distance on the process of perpetrator moral categorization as an opportunist depends on the form of opportunistic behaviors. Finally, this study questions the cultural universality of opportunism by showing that effects of opportunistic behaviors on categorization vary across national cultures-based on data sets of French and Slovene exporters.

• Language: English
• Keywords: consumption, consumer behaviour, ethics, opportunistic behavior, psychic distance, trust, moral categorization
• Work type: Article
• Typology: 1.01 - Original Scientific Article
• Organization: EF - School of Economics and Business
• Publication status: In print
• Publication version: Author Accepted Manuscript
• Year: 2022
• PID: 20.500.12556/RUL-146998
• UDC: 339.138
• ISSN on article: 0167-4544
• DOI: 10.1007/s10551-022-05295-8
• COBISS.SI-ID: 132687619
• Publication date in RUL: 19.06.2023

Record is a part of a journal

• Title: Journal of business ethics
• Shortened title: J. bus. ethics
• Publisher: Springer
• ISSN: 0167-4544
• COBISS.SI-ID: 1051932

Secondary language

• Language: Slovenian
• Keywords: potrošnja, vedenje potrošnikov, etika

Projects

• Funder: ARRS - Slovenian Research Agency
• Project number: J5-7292
• Name: V iskanju trajnostne odgovorne porabe (TOP)

• Funder: ARRS - Slovenian Research Agency
• Project number: J5-6065
• Name: Raziskava trženjskih procesov z vidika konkurenčnih prednosti podjetij