Oblikovanje embalaže in vizualne identitete za domači jabolčnik

Skok, Tia (author), Vrabič Brodnjak, Urška (mentor)

Namen diplomskega dela je bilo oblikovanje embalaže in vizualne identitete za domači jabolčnik Bunch. Glavni cilj pa je bil ustvariti vabljivo in funkcionalno etiketo, ki bo vizualno izstopala iz množice konkurenčnih izdelkov. Poleg tega je bil cilj oblikovati podobo, ki bo odražala vrednote blagovne znamke in izhajala iz tradicije in domače proizvodnje jabolčnika. Delo je vključevalo izbiro kakovostnih materialov za etiketo, ustrezne in funkcionalne steklenice ter uporabo kakovostnega tiskalnika in rezalnika. V procesu oblikovanja podobe in etikete smo uporabili programa Procreate in Adobe Illustrator. Začeli smo v prvem programu, kjer smo ideje skicirali in ustvarili več različic, te pa izpopolnili in dokončali v drugem. Najprej smo zasnovali celostno grafično podobo, kjer smo najprej izdelali logotip ter določili barve in pisave. Temu je sledilo oblikovanje ilustracij. Ko smo določili vse elemente vizualne podobe smo začeli z oblikovanjem etiket. Ustvarili smo veliko različic, končno etiketo pa smo izbrali na podlagi funkcionalnosti in najboljše vizualne predstave elementov. Nazadnje smo oblikovali elemente korespondence, promocijsko trgovsko blago in plakate, da bi dodatno okrepili identiteto blagovne znamke. Po končanem oblikovanju smo izvedli še kratko anketo o celostni grafični podobi blagovne znamke. Cilj ankete je bil pridobiti mnenje anketirancev o primernosti podobe in etiket, jasnosti embalaže, in če ta izstopa iz množice. Rezultat diplomskega dela je izdelana vizualna identiteta blagovne znamke in embalaža za jabolčnik Bunch, ki bosta proizvajalcu omogočila realizacijo produkta.

• Language: Slovenian
• Keywords: celostna grafična podoba, vizualna identiteta, oblikovanje embalaže, etiketa, jabolčnik
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-146975
• Publication date in RUL: 17.06.2023

Secondary language

• Language: English
• Title: Packaging and identity design for craft cider

Abstract

The aim of the thesis was to design the packaging and visual identity for Bunch cider. The main goal was to create an inviting and functional label that would visually stand out from the competition. In addition, the goal was to create an image that would reflect the brand's values and was rooted in the tradition and domestic production of the cider. The work included the selection of quality materials for the label, suitable and functional bottles and the use of a quality printer and cutter. In the process of designing the image and label, we used Procreate and Adobe Illustrator. We started in the first program, where we sketched ideas and created several versions, which we refined and finalized in the latter. First, we designed a corporate identity, where we first created the logo and selected the colors and fonts. This was followed by the design of the illustrations. After we designed and selected all the elements of the visual identity, we started designing the labels. We created many versions and selected the final label based on functionality and the best visual representation of the elements. Lastly we designed stationery items, merchandise and posters to furthermore establish the brand's identity. After the design was finished, we conducted a short survey about the graphic image of the brand. The aim of the survey was to obtain the respondents' opinion on the appropriateness of the image and labels, the clarity of the packaging and whether it stands out from the competition. The result of the thesis is the creation of a visual brand identity and packaging for Bunch cider, which enables the manufacturer to realize the product.

• Keywords: corporate identity, visual identity, packaging design, label, cider