Streetwear kolekcija Zvezdana

Orešnik, Anže (author), Sadar, Almira (mentor)

Diplomsko delo Streetwear kolekcija Zvezdana združuje in raziskuje elemente tehnološko naprednih astronavtskih oblačil ter kose oblačil ulične mode. Teoretičen del raziskuje razvoj vesoljskih oblačil; njihov izvor in stremljenje danes. Raziskava je osredotočena na projekta Mercury in Apollo, ameriškega podjetja NASA. Osrednji element drugega dela teoretičnega dela je ulična moda s strokovnim izrazom streetwear in s poudarkom na enem glavnih elementov danes poznane ulične mode – kavbojkah. Ob tem sta predstavljeni znamki Calvin Klein in Diesel, znani po svojih marketinških kampanjah dizajnerskih kavbojk. Eksperimentalni del zavzema razvoj, izdelavo in predstavitev avtorske kolekcije oblačil, oblikovanih s kombiniranjem elementov vesoljskih oblačilnih detajlov in ulične mode. Rezultat diplomskega dela je sodobna streetwear kolekcija z izhodiščema v vesoljskih oblačilih in ulični modi.

• Language: Slovenian
• Keywords: streetwear, skafander, džins, kavbojke, marketinška kampanja
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-146892
• Publication date in RUL: 15.06.2023

Secondary language

• Language: English
• Title: Streetwear collection Zvezdana

Abstract

Diploma thesis Streetwear collection Zvezdana combines and researches the elements of technologically advanced spacesuit and streetwear clothing pieces. The theoretical part of the thesis dives into the creation of spacesuits; where do they come from and where are they going today? The focus points of the research are the projects Mercury and Appolo, ran by the American company NASA. The focal point of the second part of the research is streetwear, with the emphasis on one of its leading pieces: jeans. With that the brands Calvin Klein and Diesel are presented, well known for their marketing campaigns of designer jeans. The experimental part of the thesis includes the development, manufacturing and presentation of a clothing collection, designed by combining both the details of spacesuits and streetwear. The result of this thesis is contemporary streetwear collection inspired by spacesuits and streetwear.

• Keywords: streetwear, spacesuit, denim, jeans, marketing campaign