The diploma thesis entitled »Car coloring book Pobrumvanka« presents an informative coloring book for children and adults, which focuses on cars that have left a strong mark on our history and the racing spectrum of motoring. The purpose of the task was to create a product that encourage the interest of cars and learning about them in children. In the theoretical part, we described the types of coloring books and the media for their production, as well as the adaptation of the design for children. We also focused on the key factors in the design and production of printed materials. In the experimental part, we determined the appropriate age group of children with the help of a graphic survey and analyzed the various characteristics of coloring books on the market. We selected 20 cars for inclusion in the coloring book, taking into account various factors such as historical significance, technological innovation, competition performance and popularity. The subject of analysis was also form or medium. Based on what was chosen, research was also done on the basis of which a suitable material was selected for the production of the coloring book. As a result of the work, we created an integrated product suitable for launching on the market. With this, we also fulfilled the goal of the diploma thesis, which was to provide children with a fun and attractive way to learn about cars and to stimulate their curiosity and learning.
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