The purpose of the diploma thesis was to create a video in a creative and cinematic way, which was used as a promotional video for a fitness studio called Alfa Gym. The main goal was to create a story that the viewers can sympathize with and make them interested in buying a membership. In the theoretical part, the theory behind the creation of the video content is presented, the basic principles of video production, process of video production and the production with promotional content are described, the importance of sound in video production and filmmaking is also emphasized. In the experimental part, the entire process of product creation is presented, from pre-production to post-production. The work included a meeting with the client and a conversation about his requirements, as well as a visit to the filming location, the conceptual design of the video content and a description of the workflow, from idea to product. The team and equipment that enabled the successful implementation of the project are described. A voice actor was included in the video to accompany it with a motivational speech. The problems we encountered on the set and the ways we solved them follow. The montage of recordings and their processing in the post-production process, the creation of a musical background, sound and the addition of graphic elements and animations are also presented. The result of the thesis is a short, minute-long video that serves as a promotional video for already mentioned fitness studio Alfa Gym. In combination with the sound well-thought-out shots, it has a cinematic and motivational effect. At the end, the results and discussion of the completed project, as well as an evaluation and critical definition of the entire process, follow.
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