The purpose of the diploma thesis was to redesign the corporate visual identity and create a visual prototype of a new website for the company Moji štruklji Slovenije, which would be better structured than the existing one and would better reflect a unified recognizable identity.
In the theoretical part, we studied the principles of website design, user experience, user interface and the concept of corporate visual identity.
Using the method of competition analysis, we analyzed the web sites of similar companies on the Slovenian market, their visual identity, and identified quality criteria. We conducted an interview with the owner of the company, and obtained additional information and recommendations that guided us throught the redesign process.
We designed a new logotype, defined the colour palette and typographic features, and thus improved the visual coherence of company's presentation. In the process of the website redesign we created a new information arhitecture, medium-detailed wireframes, defined the visual identity and designed prototypes of web pages for computers, phones and tablets in the Figma environment.
The final result of the thesis are a redesigned corporate visual identity and an improved design and functional protoype of the website, which can be used and realised in the near future at the request of the company owner.
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