Prenova spletnega mesta in celostne grafične podobe podjetja Moji štruklji Slovenije

Šubic, Katarina (author), Boh Podgornik, Bojana (mentor), Dolničar, Danica (co-mentor)

Namen diplomskega dela je bil prenoviti celostno grafično podobo in izdelati vizualen prototip novega spletnega mesta podjetja Moji štruklji Slovenije, ki bi bil v primerjavi z obstoječim preglednejši in bi bolje odražal enotno prepoznavno podobo. V teoretičnem delu smo raziskali načela oblikovanja spletnega mesta, uporabniško izkušnjo, uporabniški vmesnik in koncept celostne grafične podobe. Z metodo analize konkurence smo analizirali spletno ponudbo sorodnih podjetij na slovenskem trgu in njihovo vizualno podobo ter identificirali kriterije kakovosti spletnih mest. Opravili smo intervju z lastnikom podjetja in s tem pridobili dodatne informacije in napotke, ki so nas vodili po nadaljnjem procesu prenove. Izoblikovali smo nov logotip, določili barvno paleto in tipografske značilnosti ter s tem izboljšali vizualno koherentnost predstavitve podjetja. V procesu prenove spletnega mesta smo izdelali novo informacijsko arhitekturo, srednjepodrobnostne žične modele, določili vizualno podobo ter oblikovali prototipe spletnih strani za računalnike, telefone in tablice v okolju Figma. Končni rezultat diplomskega dela sta prenovljena celostna grafična podoba in izboljšan oblikovalno-funkcionalni prototip spletnega mesta, ki bosta v prihodnosti po želji lastnika podjetja lahko uporabljena in realizirana.

• Language: Slovenian
• Keywords: spletno mesto, celostna grafična podoba, logotip, oblikovanje, prenova, štruklji
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-146764
• Publication date in RUL: 13.06.2023

Secondary language

• Language: English
• Title: Redesign of website and corporate visual identity of Moji štruklji Slovenije

Abstract

The purpose of the diploma thesis was to redesign the corporate visual identity and create a visual prototype of a new website for the company Moji štruklji Slovenije, which would be better structured than the existing one and would better reflect a unified recognizable identity. In the theoretical part, we studied the principles of website design, user experience, user interface and the concept of corporate visual identity. Using the method of competition analysis, we analyzed the web sites of similar companies on the Slovenian market, their visual identity, and identified quality criteria. We conducted an interview with the owner of the company, and obtained additional information and recommendations that guided us throught the redesign process. We designed a new logotype, defined the colour palette and typographic features, and thus improved the visual coherence of company's presentation. In the process of the website redesign we created a new information arhitecture, medium-detailed wireframes, defined the visual identity and designed prototypes of web pages for computers, phones and tablets in the Figma environment. The final result of the thesis are a redesigned corporate visual identity and an improved design and functional protoype of the website, which can be used and realised in the near future at the request of the company owner.

• Keywords: website, corporate visual identity, logotype, design, redesign, štruklji