Kolekcija knjižnih ovitkov navdahnjenih z romani Harukija Murakamija

Đuranović, Maja (author), Burger Kovič, Katja (mentor), Gadžijev, Arijana (co-mentor)

V diplomski nalogi so prikazane možnosti uporabe in prodaje tekstilnih vzorcev na tržišču knjig in pisarniških pripomočkov. Raziskani so razvoj oblikovanja platnic in ščitnih ovitkov skozi čas ter zgodovinska in današnja vloga oblikovalcev pri pospeševanju prodaje knjig in knjigarniške ponudbe. Cilj diplomske naloge je bil ustvariti kolekcijo vzorcev in jo uporabiti za oblikovanje knjižnega ščitnega ovitka in pisarniških pripomočkov, ki bi se prodajali kot dodatna ponudba v knjigarnah. Nastala kolekcija vzorcev temelji na subjektivnih občutkih ob branju knjige Harukija Murakamija 1Q84 in prikazuje motiv iz zgodbe Mesto mačk. Kolekcija je sodobna in komercialna ter sestoji iz dveh glavnih in štirih dopolnilnih vzorcev, ki so za namen trženja prikazani na simulacijah pisarniških pripomočkov.

• Language: Slovenian
• Keywords: prodaja tekstilnih vzorcev, razvoj oblikovanja platnic, knjižni ščitni ovitki, pisarniški pripomočki, kolekcija vzorcev
• Work type: Bachelor thesis/paper
• Organization: NTF - Faculty of Natural Sciences and Engineering
• Year: 2023
• PID: 20.500.12556/RUL-145620
• Publication date in RUL: 26.04.2023

Secondary language

• Language: English
• Title: A collection of book covers inspired by Haruki Murakami's novels

Abstract

This diploma thesis shows the possibilities of the use and commercial placement of surface pattern designs in the book and stationery market. It examines the evolution of cover and dust jacket design through time with designers’ historical and contemporary role in the advancement of books and accompanying product sales. The objective of the diploma thesis was to create a collection of patterns for the design purposes of a dust jacket and stationery products. These would later be sold alongside books in the bookstores. The pattern collection is based on personal experience while reading Haruki Murakami’s book 1Q84 and depicts the story Town of cats. This contemporary and commercial collection of patterns consists of two hero patterns and four coordinates which were applied to stationery product mockups for marketing and presentation purposes.

• Keywords: surface pattern design market, evolution of book cover design, dust jacket, stationery, pattern collection