Prenova sistema signalizacije v trgovsko-poslovnem središču Murgle Center

Metelko, Ines (avtor), Pušnik, Nace (mentor)

V diplomskem delu smo se ukvarjali s sistemom signalizacije oziroma z iskanjem poti na primeru kompleksne stavbe trgovsko-poslovnega središča Murgle Center. Namen je bil razstaviti objekt na osnovne komponente, to pomeni pridobiti tloris, ga interpretirati in izdelati shemo vseh cirkulacijskih poti, nato pa ustvariti enotno grafično podobo centra, jo implementirati v nov nabor signalizacijskih elementov in celoto ustrezno umestiti v prostor. V teoretičnem delu smo podrobneje definirali pojem iskanje poti (angl. wayfinding) oziroma sistem signalizacije (angl. signage system), opredelili vlogo okoljske psihologije, čitljivost okolice, povezavo med arhitekturno zasnovo in grafičnim prikazom informacij, nekatere prednosti in pomanjkljivosti uporabe znakov. Zgodovinski pregled služi kot podlaga za razumevanje današnjega dela na področju informacijske grafike. Kategorizirali smo označbe glede na vsebino, ki jo predstavljajo, in predstavili osnovni potek izdelave signaletike ter smernice, ki jih je potrebno pri tem upoštevati. V eksperimentalnem delu smo opisali arhitekturno zasnovo kompleksa Murgle Center in navedli osnovne informacije o ustanovitvi. Nato smo z digitalnim fotoaparatom najprej dokumentirali obstoječe stanje. S pomočjo analize tlorisov in starih zemljevidov za uporabnike smo izdelali cirkulacijski načrt. S programskim orodjem AutoCAD smo na podlagi načrtov in preučitve organizacije stavbe izrisali 3D modele posameznih nadstropij, nove usmeritvene, označevalne in informacijske table. Zemljevid za uporabnike in table smo grafično izpopolnili v programu Adobe Illustrator, dodali piktograme in nov logotip. S pomočjo programa Adobe Photoshop smo izdelali vizualizacije, pri čemer smo uporabili fotografije z lokacije in vektorske grafike. Nastal je nabor signalizacije s poudarkom na jasnosti, skladnosti in z ustrezno rabo materialov ter primerno postavitvijo (tla, stena, strop). Rezultat našega dela sta tako logotip, ki služi kot povezovalni člen, in celotna signalizacija za notranje območje centra Murgle. Nov sistem signalizacije se učinkovito vpelje v sicer kompleksno zasnovano stavbo iz leta 1992. Označbe ljudem olajšajo stres pri iskanju ponudnikov storitev in zmanjšajo zmedo.

• Jezik: Slovenski jezik
• Ključne besede: informacijsko oblikovanje, iskanje poti, orientacija, označbe, sistem signalizacije, smer
• Vrsta gradiva: Diplomsko delo/naloga
• Organizacija: NTF - Naravoslovnotehniška fakulteta
• Leto izida: 2023
• PID: 20.500.12556/RUL-145571
• Datum objave v RUL: 22.04.2023

Sekundarni jezik

• Jezik: Angleški jezik
• Naslov: Redesign of Murgle Center shopping mall signage system

Izvleček

Main subject of the diploma thesis is the signage system or wayfinding in a case study of a complex building Murgle Center shopping and business centre. The purpose was to study the basic components of the building, i.e. to acquire a floor plan, to interpret it and create a scheme of all circulation paths, then design corporate visual identity, to implement it into a new set of signage elements and install it properly inside the building. In the theoretical part we defined the concept of wayfinding or signage system, the role of environmental psychology, legibility of the environment, explained the correlation between architectural design and graphical representation of information, some advantages and disadvantages of using signs. The historical overview serves as a basis for understanding today's work in the field of information graphics. We introduced the categorization of the signs according to the content they represent and explained what to consider while designing a signage and the guidelines that need to be followed. In the experimental part, we described the architectural design of Murgle Center and we provided basic information about its establishment. Then we took photos of the existing situation with a digital camera. We analysed the floor plans and old users’ maps, so we could create a circulation plan. Based on floor plans and examination of the buildings’ organization, using the AutoCAD software tool, we drew 3D models of individual floors, new directional, marking and information signs. Then, we improved them graphically using Adobe Illustrator, adding pictograms and new logo. Visualizations were made in Adobe Photoshop combining photos we took and vector graphics we created. We got a set of signage with an emphasis on clarity, consistency and proper use of materials and appropriate installation (floor, wall, ceiling). The result of our work is a new logo, representative corporate visual identity element, and complete signage of the inner Murgle Center area. A new signage system is being effectively implemented in an otherwise complex building from 1992. Signs relieve people of the stress caused by trying to find service providers and reduce confusion.

• Ključne besede: Information design, wayfinding, orientation, signs, signage system, direction