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Vloga porabnikov asociacij v zvezi z blagovno znamko v nakupnem procesu : diplomsko delo
ID
Hrastelj, Eva
(
Author
),
ID
Rojšek, Iča
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/UPES/hrastelj555.pdf
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Language:
Slovenian
Keywords:
trženje
,
blagovne znamke
,
vedenje potrošnikov
,
nakup
,
odločanje
,
raziskave
,
analiza
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[E. Hrastelj]
Year:
2010
Number of pages:
I, 24, 23 str.
PID:
20.500.12556/RUL-14556
UDC:
339.138
COBISS.SI-ID:
19571174
Publication date in RUL:
11.07.2014
Views:
1328
Downloads:
187
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
trademarks
,
consumer behaviour
,
purchasing
,
decision making
,
research
,
analysis
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