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The impact of digital nudges on consumer online purchasing : master's thesis
ID Eftimova, Martina (Author), ID Kos Koklič, Mateja (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/eftimova4961-B.pdf This link opens in a new window

Language:English
Keywords:trženje, elektronsko trženje, vedenje potrošnikov, nakup, odločanje, izbira, spletna trgovina, raziskave
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Eftimova]
Year:2023
Number of pages:III, 48, 40 str.
PID:20.500.12556/RUL-145502 This link opens in a new window
UDC:366
COBISS.SI-ID:148258819 This link opens in a new window
Publication date in RUL:01.05.2023
Views:243
Downloads:32
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Secondary language

Language:Slovenian
Title:Vpliv digitalnih spodbud na uporabnikovo nakupovanje preko spleta
Keywords:marketing, electronic marketing, consumer behaviour, purchasing, decision making, choice, online shopping, research

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