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Nation branding in tourism : the case of Montenegro : master's thesis
ID Popović, Anđela (Author), ID Pavasović Trošt, Tamara (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/popovic4916-B.pdf This link opens in a new window

Language:English
Keywords:Črna gora, turizem, država, blagovne znamke, razvoj, trženje, strategija, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[A. Popović]
Year:2023
Number of pages:III, 68, 4 str.
PID:20.500.12556/RUL-145499 This link opens in a new window
UDC:339.138
COBISS.SI-ID:148243203 This link opens in a new window
Publication date in RUL:01.05.2023
Views:364
Downloads:28
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Secondary language

Language:Slovenian
Title:Znamčenje države v turizmu : primer Črne gore
Keywords:Montenegro, tourism, state, brands, development, marketing, strategy, analysis

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