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Vpliv barv na potrošnikovo izbiro blagovnih znamk na podlagi nezavednega znamčenja : magistrsko delo
ID Lotrič, Katja (Author), ID Žabkar, Vesna (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/magister/lotric4912-B.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, vedenje potrošnikov, psihologija potrošnika, nakup, odločanje, psihologija, raziskave, analiza
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[K. Lotrič]
Year:2023
Number of pages:IV, 53, 16 str.
PID:20.500.12556/RUL-145467 This link opens in a new window
UDC:366
COBISS.SI-ID:141820675 This link opens in a new window
Publication date in RUL:01.05.2023
Views:661
Downloads:122
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Secondary language

Language:English
Title:The influence of colours on consumer brand choice under unconscious branding
Keywords:marketing, consumer behaviour, consumer psychology, purchasing, dacision making, psychology, research, analysis

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