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Human face and cognitive load effects on advertisement attention grabbing and attention guiding : doctoral dissertation
ID Torbarina, Matia (Author), ID Kolar, Tomaž (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/doktor/Torbarina143-22.pdf This link opens in a new window

Language:English
Work type:Doctoral dissertation
Typology:2.08 - Doctoral Dissertation
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[M. Torbarina]
Year:2022
Number of pages:V, 126, 13 str.
PID:20.500.12556/RUL-145422 This link opens in a new window
UDC:659.1(043.3)
COBISS.SI-ID:135971331 This link opens in a new window
Publication date in RUL:01.05.2023
Views:455
Downloads:38
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Secondary language

Language:Slovenian
Title:Učinki prisotnosti človeškega obraza v oglasih in kognitivne obremenitve potrošnikov na zbujanje in usmerjanje njihove pozornosti
Keywords:trženje, oglaševanje, oglas, modeli, efektivnost, psihologija, kognitivna znanost, psihologija potrošnika, oglaševanje, disertacije, potrošniki, psihologija

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