Impact of social media engagement and email communication exposure on the online subscription services customer : doctoral dissertation

Kovač, Matej (author), Žabkar, Vesna (mentor)

• Language: English
• Keywords: marketing, social networks, consumer, business communications, brands, relationship marketing, loyalty, models, research, analysis
• Work type: Doctoral dissertation
• Typology: 2.08 - Doctoral Dissertation
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [M. Kovač]
• Year: 2022
• Number of pages: V, 127, 45 str.
• PID: 20.500.12556/RUL-145409
• UDC: 339.138
• COBISS.SI-ID: 129801987
• Publication date in RUL: 01.05.2023

Secondary language

• Language: Slovenian
• Title: Vpliv angažiranosti na družbenih omrežjih in izpostavljenosti komunikaciji preko e-pošte na porabnika spletnih naročniških storitev
• Keywords: trženje, družbena omrežja, potrošnik, poslovno komuniciranje, blagovne znamke, marketing povezav, lojalnost, modeli, raziskave, analiza