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Sponzorstvo kot element razvoja podobe blagovne znamke : diplomsko delo
ID Bobinac, Žiga (Author), ID Vida, Irena (Mentor) More about this mentor... This link opens in a new window

URLURL - Presentation file, Visit http://www.cek.ef.uni-lj.si/UPES/bobinac509.pdf This link opens in a new window

Language:Slovenian
Keywords:trženje, blagovne znamke, razvoj, sponzorstvo, poslovno komuniciranje, šport, meritve, ocene, tveganje
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:EF - School of Economics and Business
Place of publishing:Ljubljana
Publisher:[Ž. Bobinac]
Year:2010
Number of pages:II, 24, 4 str.
PID:20.500.12556/RUL-14499 This link opens in a new window
UDC:339.138
COBISS.SI-ID:19532774 This link opens in a new window
Publication date in RUL:11.07.2014
Views:842
Downloads:177
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Keywords:marketing, trademarks, development, sponsorship, business communication, sports, measurements, evaluation, risk

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