Primerjalna analiza etičnih smernic v netnografiji in njihove praktične uporabe : magistrsko delo

Reljanović, Mladen (author), Lobe, Bojana (mentor)

Etika v netnografiji je bila predmet razprave že od samega osnutka koncepta. Problem etičnega pristopa k spletnim raziskavam, zlasti netnografiji, je večplastni in smernice, ki jih predlagajo različne institucije še niso dosegle soglasja. Da bi odgovorili na bistvena etična vprašanja v netnografiji, je treba zelo podrobno razumeti vprašanja, ki raziskovalcem preprečujejo doseganje konsenza. Ta študija raziskuje probleme etike v netnografiji in predstavlja področja ki jih je treba nadalje raziskati, kot temelj prihodnje razprave o temi.

• Language: English
• Keywords: netnografija, etika, spletne raziskave, obveščeno/informirano soglasje
• Work type: Master's thesis/paper
• Typology: 2.09 - Master's Thesis
• Organization: FDV - Faculty of Social Sciences
• Place of publishing: Ljubljana
• Publisher: [M. Reljanović]
• Year: 2023
• Number of pages: 72 str.
• PID: 20.500.12556/RUL-144822
• UDC: 303:17(043.2)
• COBISS.SI-ID: 145905923
• Publication date in RUL: 15.03.2023

Secondary language

• Language: Slovenian
• Title: A comparative analysis of the ethical guidelines in netnography and their practical uses

Abstract

Ethics in netnography have been a subject of debate since the method’s conception. The problem of ethical approach to online research, especially netnography, is a layered one and the guidelines proposed by various institutions and schools of thought have not yet reached a consensus. In order to answer the core questions of ethics in netnography, it is important to understand in great detail the issues which prevent the researchers from reaching the consensus. This study explores the problems of ethics in netnography and it presents areas in need of further research as a foundation of the future debate on the issue.

• Keywords: netnography, ethics, online research, informed consent