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Razlikovanje in blagovna znamka kot vstopna ovira za konkurente : diplomsko delo
ID
Plahuta, Davor
(
Author
),
ID
Bajde, Domen
(
Mentor
)
More about this mentor...
URL - Presentation file, Visit
http://www.cek.ef.uni-lj.si/u_diplome/plahuta4208.pdf
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Language:
Slovenian
Keywords:
trženje
,
trg
,
blagovne znamke
,
image
,
potrošnik
,
lojalnost
,
družbenoekonomski položaj
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EF - School of Economics and Business
Place of publishing:
Ljubljana
Publisher:
[D. Plahuta]
Year:
2010
Number of pages:
I, 37 str.
PID:
20.500.12556/RUL-14401
UDC:
339.138
COBISS.SI-ID:
19452134
Publication date in RUL:
11.07.2014
Views:
1153
Downloads:
249
Metadata:
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Secondary language
Language:
Unknown
Keywords:
marketing
,
market
,
trademarks
,
image
,
consumer
,
loyalty
,
socio-economic status
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