Vloga otrok v nakupnem vedenju staršev v prodajalnah z živili : zaključna strokovna naloga visoke poslovne šole

Kresevič, Ana (author), Kos Koklič, Mateja (mentor)

• Language: Slovenian
• Keywords: trženje, nakup, odločanje, vedenje potrošnikov, prehrana, otroci, družina, raziskave, analiza
• Work type: Final paper
• Typology: 2.11 - Undergraduate Thesis
• Organization: EF - School of Economics and Business
• Place of publishing: Ljubljana
• Publisher: [A. Kresevič]
• Year: 2022
• Number of pages: II, 24, 18 str.
• PID: 20.500.12556/RUL-143183
• UDC: 366
• COBISS.SI-ID: 131317251
• Publication date in RUL: 16.01.2023

Secondary language

• Language: English
• Title: The role of children in the purchasing behavior of parents in grocery stores
• Keywords: marketing, purchasing, decision making, consumer behaviour, nutrition, children, family, research, analysis